Marketing Quiz Questions and Answers | PDF

An example of  agent middle  man ;-

_____________ is the oral presentation in conversation with one  or more prospectus  buyers  for the  purpose of making sales;-

Select an  appropriate definition of 'want':-

Transportation belongs to  ___________ function of marketing :-

The final step in the consumer decision process model is:-

Second  stage in the consumer  decision making  model is  ;-

Which one is non store retailing;-

Which sets floor for the price that company can charge for its product:-

Revival plans to introduce the products in more modified form is adopted in_____ stage of PLC:-

A clearly  defined  segment  must  _____  to  the  changes in any of the elements of  the   marketing  mix ;-

If the focus is on social concern in marketing is characteristics of  _________ period;-

___________ are  published  according to the   taste  of  the  public;-

Advertising slogans are often proved to  be effective  means of ___________ to one or more  aspect of a product :-

Want  for  specific product  by an  ability  to pay is called :-

Marketing buzz means:-

______________ tend to market high end goods and services;-

Which  tool of  promotional  mix   consist  of  short  term  incentives  to encourage the purchase or sale of product;-

Political compaign  are generally  example of  :-

____________ advertisement is small , graphic links placed on a web page;-

Which is not a characteristics of  International marketing :-

Which is not an example of variable costs:-

Diversification is best describe as  ________----:-

____________ is not a consumer promotion scheme:-

Which of the following is not a component of brand equity:-

Setting price on the basis of the total cost per unit is known as:-