media sciences

Media Sciences MCQs are used for the Pakistan Army Lady Cadet Course and the Pakistan Navy Short Service Commission. These MCQs cover a range of topics, including media ethics, digital media, and the effects of globalization on media and communication. 

The MCQs help candidates develop an understanding of the different aspects of media sciences and evaluate their knowledge and skills. The questions also help to assess a candidate’s aptitude for joining the Pakistan Army or Navy and their ability to handle the challenges of military life. 

The Media Science MCQs provide an important tool for the selection process and are essential for a successful outcome in passing initial tests of Pak Army, Pak navy and PAF. Moreover, these questions are the best for tests of film production.

Media Sciences and Communication MCQs

Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs?

A. hypodermic model
B. gratification model
C. reception theory
D. interpretative model

The Frankfurt School built upon the work of Marx but the importance of which of the following did its members argue that he under emphasized ?

A. globalization
B. work
C. economics
D. culture

When was the World Wide Web invented at a Swiss physics laboratory?

A. 1980
B. 1985
C. 1990
D. 1995

According to Marshall McLuhan which of the following is being created by the electronic media?

A. global village
B. global network
C. global flows
D. global cities

According to Jean Baudrillard what is hyper reality?

A. modern theme parks such as Disneyland
B. the merging of reality and media representations
C. the virtual world made possible by the Internet
D. people, s affinity with soap characters rather than real people

Noam Chomsky’s work is an example of which theoretical approach to the media?

A. functionalism
B. symbolic interactionism
C. postmodernism
D. political economy

Place the three largest producers of films globally in order______________?

A. USA India Nigeria
B. India USA Nigeria
C. India China USA
D. India Nigeria USA

Media Sciences and Society MCQs

New communications technologies have revolutionized social life in the last 30 years or so which of the following is not one of the four most significant technological trends making this revolution possible?

A. robotics
B. the capability of computers
C. the digitization of data
D. satellite communications
E. fiber optics

Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________?

A. class consciousness
B. false consciousness
C. socialist consciousness
D. surplus value

The most all-encompassing type of collective behavior is_______________?

A. public opinion
B. social movements
C. rumors
D. crowds

The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________?

A. landfills
B. prisons
C. nuclear power facilities
D. all of the above

The term vested interests were coined by social economist______________?

A. William F. Oghurn
B. Talcott Parsons
C. Auguste Comte
D. Thorstein Veblen

Which sociological perspective minimizes change?

A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. each of the above

The division of labor among physicians into obstetricians’ internists surgeons and so forth is an example of the process that Talcott Parsons called_______________?

A. differentiation
B. value generalization
C. inclusion
D. adaptive upgrading

Media Sciences and Globalization MCQs

The writings of Auguste Comte and Emile Durkheim are examples of______________?

A. cyclical theory
B. unilinear theory
C. multilinear theory
D. conflict theory

Sreberny-Mohammadi (1996) argues that national cultures can resist American cultural domination of the media by_____________?

A. domesticating its content including more home-produced programmes
B. controlling the distribution of imported products by banning satellite dishes
C. creating reverse flows of their own programmes back to imperial societies
D. all of the above

Walt Disney Sony and Time Warner are examples of________________?

A. transnational corporations
B. multi-media empires
C. ownership concentrated within one medium
D. government-owned companies

The print revolution of the nineteenth century resulted in_____________?

A. mass production mass circulation and the decline of serious content
B. the public ownership of newspapers as a shared resource
C. more people going to the cinema as a new leisure activity
D. a reduction of virtual communities on the internet

The term culture industry used by members of the Frankfurt School referred to________________?

A. the globalization of cultural through new technologies
B. the way in which culture products were bought and sold for profit
C. the development of subcultures and counter-cultures society
D. the way in which industrialization had created new means of communication

Critics of the spread of Western cultural products across the globe argue that a cultural empire has been created what term do they use to describe this ____________?

A. media saturation
B. media globalization
C. media penetration
D. media imperialism

Which of the following is not a characteristic of ideology according to the critical conception of ideology?

A. neutral
B. misleading
C. illusory
D. distorting

According to Manual Castells which is the defining organizational structure of our age?

A. bureaucracy
B. networks
C. hierarchy
D. conglomerates

A decline in which of the following does Putnam link to the spread of television ?

A. rational though
B. social capital
C. cultural capital
D. political awareness

What term is used to describe the phenomenon whereby newspapers can be read online radio stations accessed on digital televisions and mobile phones enable internet access?

A. mediatization
B. convergence
C. globalization
D. cloud computing

Who famously stated the medium is the message_______________?

A. Manuel Castells
B. Marshall McLuhan
C. Howard Rheingold
D. Karl Marx

Media Sciences and Digital Media MCQs

The global dominance of American film exports raises s about_____________?

A. cultural imperialism
B. rise of digital media
C. virtual communities
D. the US is not the largest global exporter of films

social aggregations that emerge from the (Inter)Net when enough people carry on…. public discussions long enough with sufficient human feeling to form webs of personal relationships What is Rheingold (2000) describing here ?

A. cyberspace
B. the worldwide web
C. virtual communities
D. chatrooms

Which sociological perspective would be especially interested in studying how people communicate with each other and develop relationships through MUDS (multi -user domains) and electronic chat rooms?

A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. labeling theory

Which term was introduced by Charles Per row to refer to failures that are inevitable given the manner in which human and technological systems are organized ________________?

A. the per row principle
B. the Peter principle
C. the school principal
D. normal accidents

Which sociologist introduced the concept of culture lag ?

A. William F. Ogburn
B. Talcott Parsons
C. Auguste Comte
D. Thorstein Veblen

The use of terms such as flaming and chat rooms by the subculture of early Internet users is an example of____________?

A. charisma
B. argot
C. equilibrium
D. virtual reality

Which of the following theorists argued that conflict is a normal and desirable aspect of social change?

A. Karl Marx
B. Talcott Parsons
C. Emile Durkheim
D. each of the above

The acceptance of preventive medicine is an example of the process that Parsons called______________?

A. differentiation
B. value generalization
C. inclusion
D. adaptive upgrading

Media Sciences and Culture MCQs

Which term was used by Talcott Parsons in asserting that society tends toward a state of stability or balance?

A. charisma
B. magnetism
C. equilibrium
D. status quo

Nineteenth-century theories of social change reflect the pioneering work in biological evolution done by____________?

A. Albert Einstein
B. Charles Darwin
C. Harriet Martineau
D. Benjamin Franklin

The effect of the Internet upon the public sphere has been to_____________?

A. repress it by promoting only the interests of elite groups
B. revive it by reaffirming a commitment of freedom of speech
C. reproduce it by emphasizing face-to-face contact with peer groups
D. replace it with a superior form of communication

A moral panic occurs when_______________?

A. the media exaggerate reports of deviant groups generating hostile reactions
B. children watch violent or sexually explicit films and then copy the behavior
C. audiences challenge the ethnic stereotypes represented by the media
D. elitists express concern with the Americanization of culture

The media-themes model of media influence claims that_____________?

A. audiences selectively interpret what they want to hear
B. content analysis is the best way to identify the themes covered by the media
C. audiences passively absorb whatever messages they are given
D. social interaction reinforces the ideas and images that audiences select

Mass-society theory suggests that______________?

A. the content of the media is determined market forces
B. the subordinate classes are dominated by the ideology of the ruling class
C. the media manipulate the masses as vulnerable passive consumers
D. audiences make selective interpretations of media messages

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